Overview
Managed digital marketing initiatives for World Wide Technology, one of the world's largest technology solution providers. Created content and narratives that positioned WWT as a trusted partner for large health systems, emphasizing operational scale, seamless patient experiences, and the future of telehealth.
The Challenge
WWT operates at massive scale with 150+ physical locations and a complex digital ecosystem. Healthcare clients needed to modernize infrastructure, improve patient satisfaction, and pioneer virtual care — all while proving IT's direct impact on business outcomes. The challenge was telling these stories in ways that resonate with both technical and executive audiences.
The Approach
I developed a multi-case content strategy showcasing WWT's healthcare IT wins — from enterprise-scale infrastructure modernization to patient-facing Wi-Fi and wayfinding solutions to the nation's first fully integrated Virtual Care Center. Each narrative was crafted to demonstrate measurable outcomes and position WWT as a visionary partner.
Campaign Deep Dives
Digital Infrastructure for Kaleida Health
Kaleida Health, the largest provider in Western NY, needed to modernize digital infrastructure to support thousands of users across dozens of facilities.
I created content and narratives highlighting how WWT deployed Cisco-powered infrastructure to unify 11,000 users, 30,000 endpoints, and 150 physical sites.
Positioned WWT as a trusted partner for large health systems, emphasizing operational scale and seamless patient experiences.
Reinforced WWT's reputation for delivering enterprise-scale IT modernization in healthcare.
Transforming the Patient Experience with Wi-Fi + Wayfinding
A hospital network struggled with poor Wi-Fi access and patient dissatisfaction, which was threatening public ratings and funding.
I crafted messaging that showcased WWT's integration of Cisco Core Wireless, BLE beacons, and mobile wayfinding apps across 39 facilities.
Guest Wi-Fi adoption rose, patient satisfaction scores improved, and app downloads increased — strengthening the network's reputation and funding outlook.
Demonstrated that IT infrastructure directly drives patient experience and hospital ratings.
Mercy Virtual — Anytime, Anywhere Healthcare
Mercy Virtual wanted to build the nation's first fully integrated Virtual Care Center.
I produced marketing narratives showing how WWT partnered with Cisco to deliver two-way video consults, API-enabled apps, and sensor-driven patient monitoring.
Helped WWT tell a human + technology story of delivering compassionate, real-time virtual care at scale.
Branded WWT as a visionary partner shaping the future of telehealth.
Results
Drove a 35% improvement in onboarding processes, 25% increase in user retention, and 84% increase in time spent on website. Successfully positioned WWT as the go-to partner for healthcare IT modernization through compelling case study narratives and data-driven content.